Keyword research on Google is easier without SEO tools.

Keyword research on Google is easier without SEO tools.

You probably already know that without "keyword research on Google", whether you are doing SEM or SEO, you won't get very far. In actuality, you are completely powerless online without them. However, high-quality keyword tools can occasionally be quite pricey. But don't be alarmed! In this lesson, I'll show you how to conduct free keyword research on Google without any tools.


What? Actually, you don't need tools to conduct keyword research.


Yes, indeed! And it's simpler than you might imagine!


Just a quick warning before we continue. Obviously, I'm not claiming that tools are pointless or superfluous. On the other hand, some of them are excellent and totally worthwhile the investment!


There is no need to panic, though, if you are like me and cannot purchase fantastic tools like KWFinder or Semrush. Without spending a dime, you can still conduct thorough research for your articles or campaigns. Let's see how now!


When it comes to finding free keywords, the Search Engine Results Page (SERP) is a veritable gold mine. It offers you something that few programs do: the real Google searches made by people.

Here are some of the reasons for preferring keyword research on Google.


Some of the Google keyword research tools are expensive.


Keyword research on Google through the autosuggest


Yes, researching keyword volume is an excellent idea. But all you see when you check up a keyword's volume is the keyword itself. Typically, a small number of short-tail and long-tail variations are included in the list.


In contrast, Google really displays the exact query that visitors enter in the search field. It's amazing that you can actually see the most common inquiries in the context of other queries. You now have a far better understanding of the topics and methods your audience uses to search on Google.


You already know which Google searches are the most common for a particular subject, even without checking the volume. Consequently, you may want to work on some fantastic long-tail keyword suggestions that this can provide.


Of course, using a free tool like Google's keyword planner, you can always confirm the term volume.


This will assist you in determining whether the precise volume is sufficient for your digital marketing objectives.

Keyword research on Google through the autosuggest


Benefit: It's free and you can find the real search volume.


Keyword research Google through advertising


Millions of dollars are spent by advertisers on search engine marketing to rank first for the most relevant keywords. Of course, it's not just about the money; countless hours of research are put in behind the scenes.


This is an excellent and cost-free chance for you to find hot keywords without using a tool.


Imagine you write a fashion blog and you want to publish an article about where or how women may shop for less. Simply enter a few of the probable search terms that spring to mind to see what ads come up.


Here is an advertisement I found by searching in search terms like "buy inexpensive dresses":


"Cheap apparel for ladies" and "women's clothing at a low price" are already your first suggested keywords. Here is a second advert:


You can find keywords like "cheap clothing" and "excellent discounts on women's fashion" from this one.


Finding keyword ideas can be as simple as looking at adverts for products or services connected to your topic. These businesses conducted preliminary research, so you can be certain that their advertisements don't contain a ton of arbitrary terms.

Keyword research Google through advertising


Benefit: It's the fastest way to gather real world data on the keywords. 


Latent Semantic Indexing as a method of keyword research on Google


Google employs Latent Semantic Indexing, a mathematical method, to identify the predictable patterns in the arrangement of words.


LSI keywords, then, are those that are semantically connected to your primary keyword. They aid a search engine's comprehension of a search query's context.


Imagine I go to Google and type "chicken soup." The search engine gives me the following LSI keywords under the area "Searches related to chicken soup":


To give more context to the subject you are writing about, it is strongly advised that you include LSI keywords on your website. As a result, you will rank higher for your core keyword because Google will comprehend your content better.


Additionally, LSI keywords can force Google to display your content for search terms other than your primary keyword.


For instance, "homemade chicken broth" appeared when I searched for "chicken soup". 


These searches, for instance, might be a wonderful addition to your content if you are producing an article on how to buy a car for both consumers and Google.

Latent Semantic Indexing as a method of keyword research on Google


Benefit: Using LSI keywords helps to capture more audience


Extracting search terms from ranking web Pages as a method of keyword research on Google


Directly from the landing page, you may conduct keyword research using any organic result from Google's first page.


Ads can be a terrific approach to conduct free keyword research, as we've already said, but sometimes organic results are even more valuable. Why?


The ones that appear on the first page did a great job of their work to get there because organic positioning is quite competitive.


For instance, when I typed "search engine marketing," this was the first result I saw. It's a piece of writing from Search Engine Land:


For a keyword with a high level of competition, this was the result that appeared first on the first page of Google. beating 900,000,000 (!) other outcomes.


The post contains a number of significant keywords, as you can see. It goes without saying that they are all related to SEM, which is a terrific indication that these are keywords that should also exist in your blog article.


These 3 easy actions will allow you to implement this free keyword research technique:


Initially, use a broader term. For instance, all you have to do is type "personal finance" into Google if you want to write about it.

Open the first 3-5 results that appear, preferably in separate tabs so that you may compare them more quickly;


Of course, don't forget to look through the boxes labeled "People also search for" for more keyword suggestions!


Extracting search terms from ranking web Pages as a method of keyword research on Google


Benefit: Leveraging other people's hardwork for ranking web pages on Google.


Using "People Also Ask" box for keyword research on Google

Similar to highlighted snippets, which are pre-selected search results that Google believes offer the simplest and fastest solution to a query, the People Also Ask box functions similarly.


In other words, both are created to provide an immediate response to a query, rather than directing the user to a blog article. They perform the roles of movie "teasers" and "trailers":


If a user receives a satisfactory response but still needs additional information, he can click on the highlighted blog post or website.


The People Also Ask box has a very similar appearance to the one we mentioned earlier.


There is one significant distinction, though: clicking "People also search for" directs you to a completely other search:


From the perspective of SEO strategy, the People also inquire box might be much more intriguing.


The major justification for this is that it still has a semantic connection to your original search. In other words, the algorithm tries to guess your search purpose by providing you with richer and amplified results for what you are already looking for.


Furthermore, it doesn't direct you to a different search. On the other hand, you are still in your original search location.


Personally, I prefer to use the "People Also Asked" option to get whole keyword titles or sub-headings as well as keyword suggestions.


In fact, you can use the questions that appear in this box as sub-sections for your blog article. When a user types a general keyword, they often represent all the potential inquiries the user might be asking:


And these are not arbitrary questions that Google just put up to trick the user. They are actually the most frequently asked questions about a particular subject. Consequently, there will be a large amount of searches for them.


Because of this, adopting one of these questions as the basis for a blog post or incorporating them all into a single, lengthy piece will almost always guarantee you a large readership. without consulting any expensive or free keyword analysis software!


Using "People Also Ask" box for keyword research on Google


Benefit: It's a valuable data that shows the number of people who are looking for the answer on Google.


Free keyword analysis through Amazon


Another excellent place to find keyword suggestions for your page is Amazon. It functions in part as a search engine even though it is technically an online marketplace.


You know, consumers use Amazon to make purchases, but they rarely go straight to the item. They hone their search using the search bar:


Amazon is an excellent place to find keyword suggestions if your site is all about products or product reviews. Similar to how Google works, Amazon too has a function called suggestions. You guessed it: It recommends the most well-liked items that people are searching for.


Thus, a large volume for these terms is nearly always a given.


Free keyword analysis through Amazon


Benefit: Amazon users are normally buyers. Keywords from Amazon are profitable when ranked on Google.


Using Quora for keyword research on Google


If you are unfamiliar with Quora, it is a website where users may post queries and receive responses on pretty much any subject that comes to mind.


It is also a great place to find excellent keyword suggestions and blog post headings.


However, it is also a fantastic tool for creating informative material. The answer is because you can see the top concerns of genuine users on a certain issue on Quora, which is why.


You may even track their discussions and the responses they received from other users to learn additional details about a certain query. Last but not least, the questions that people ask may be able to provide you with some nice suggestions for niche blog topics. 


The amount of people who follow the conversation might give you an estimate of how popular a question is:

With this question, you may get an approximation of the potential website traffic that you might receive.


Go to the search bar in the upper right corner to look up terms related to a particular subject. Once you've entered the general phrase of interest, let the thoughts generated by all the results flow!

Using Quora for keyword research on Google


Benefit: You can use Quora to find unanswered questions which your audience may have.


Using Reddit (and other forums) as a method of keyword research

The "network of communities based on people's interests" is how Reddit describes itself.


In other words, it is a sizable platform where people can inquire about and seek out knowledge regarding practically everything. It functions very similarly to Quora and is a wonderful resource for finding keyword ideas:


In general, forums are a great place to learn:


what subjects individuals want to learn more about;

What is their primary interest when it comes to a particular subject or sector;

how many other individuals are seeking the same thing;

and paying attention to talks to see how the subject develops.

Simply carry out the practice of looking for particular forums in your niche that can take you on a deep dive into people' search intentions, even if it isn't Reddit. By doing this, you can make sure that your audience will genuinely benefit from your material.


Which is usually preferable in the long term than using arbitrary keywords merely because they have a high search volume.


Using Reddit (and other forums) as a method of keyword research


Benefit: Using the actual words people use when expressing their opinions on Reddit forum can be valuable. 


Free analysis on YouTube for keyword research on Google

In some ways, YouTube and Google are very similar; the primary distinction is that YouTube prioritizes video content above text-based content.


Google should have no trouble understanding their video content, and their target audience should have no trouble finding it when looking for a certain subject.


YouTube videos require a lot more work to be optimized for the search engine compared to Google videos. The reason for this is that there are fewer locations where your keywords will fit.


The only things you really need for YouTube SEO are the video title, description, and a few tags if you can incorporate your keywords into headlines, text, photos, meta descriptions, and more in a blog post.

A nice place to see how several keywords stack up against one another is YouTube.


Of course, not everything on YouTube is about keywords, in contrast to Google search. How well a channel places their video depends heavily on factors like popularity, personal branding, and even the video thumbnail. However, it might still provide you with a general notion of what to anticipate from a particular keyword.


Free analysis on YouTube for keyword research on Google


Benefit: The number of views a video on YouTube has is an indication of interest of people in the subject.


Using social network groups for keyword research on Google

Joining social media groups is a great approach to conduct free keyword research without using any software.


You can join industry- or niche-specific groups on websites like LinkedIn and Facebook, where a lot of intriguing discussions take place.


I participate in a number of LinkedIn groups for digital marketing, for instance:


You can initiate a conversation or join one in these communities. It's similar to having a private feed where you may view publications on your topic written by various users that are quite detailed.


Finding keyword ideas from what others are talking about on Facebook and LinkedIn groups is quite easy.


These groups allow you to either start a conversation, or join one. It´s like you have a private feed in which you can see very specific publications on your topic by multiple members.


LinkedIn and Facebook groups are a great way to see what people are talking about, and extract keyword ideas from it.


Using social network groups for keyword research on Google


Benefits: Social groups are breeding grounds for good topic ideas.


Conclusion on keyword research on Google

I hope it was interesting for you to discover how I conduct free keyword research without using any software.


Many people are concerned that they don't have access to the most sophisticated and pricey instruments for keyword research. They are not the only option, however they can be a fantastic approach to boost your SEO.

I personally use these techniques to choose particular keywords for my blog posts, and occasionally I check Keyword Planner to see how popular those keywords are. Since I take a while to create each piece, I prefer to have a sense of how much the search volume will actually be worth my effort.


You can, of course, skip this step, particularly if you are a new site that is just getting started and you are concentrating on long-tail keywords (which are usually associated with low volume).


I appreciate you reading my article, and I'll see you in the future one.

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