Website Audit is the Root of All Succesful SEO Campaigns. Here's The Reason For That.
What Is The Purpose Of A Website Audit?
A website audit is a complete examination of all aspects of your website's search visibility. An in-depth analysis can help you understand why your site isn't producing the traffic you expect or why your sales and conversions aren't increasing.
A full audit service will provide you with feedback on everything from technical faults to content. This form of website checker will ensure that your visitors have the greatest possible experience and that search engines have the best possible crawling experience.
Is It Possible To Just Use An Automated Audit?
There are various "automatic" SEO analysis tools that you may use on your own, but these aren't meant to be a full-fledged audit and will just help you with the most important aspects of ranking well. Typically, these types of website checker tools will provide you with a generic outline of pre-determined SEO "norms" such as how many H1 tags you have, how long your meta description is, and similar things; while they are a wonderful starting point, they do not provide a truly in-depth examination.
You might go to other websites and come across a cool tool that reads "What Is Your SEO Score" or "Get Your Free Analysis" – and then you enter your URL and, voila, you have a really nice report with some useful information in a few minutes!
But now all you've done is exchanged your email for a low-level report with no real value.
While this can be a helpful low-level summary of your website's health, these reports are intended to be "lead generation" tools rather than a replacement for a full in-depth assessment. When you utilize these tools, you will frequently be asked to submit your email address, or the report will come back with errors, prompting you to contact them for assistance.
These tools aren't a realistic reflection of your site's health, and they don't provide any real insight into what needs to be corrected to boost traffic and conversions.
Free Automated Audit Services Examples
Although we do not endorse these free tools as a substitute for a thorough review process, we wanted to provide a few options if you just want to check in on how you're doing.
Woorank is a really popular one that a lot of people use, and at first appearance it appears to be a good tool for giving you a general summary of your site's health. It's worth noting, though, that it only pulls data for the URL you type in. As a result, if you use the URL of your home page, you will only see results from that page.
You're overlooking the other several hundred pages or more on your website.
Also, you'll notice a button that says "Start Your Free Trial" on the page where your report appears — this is lead generation to sell you their services.
Here are some more auditing tools to consider:
- Raven Tools - a Google account is required to use this tool.
- Website Assessment Tool
Remember, they are all low-level reviews that only reveal half of your website's story. You might try conducting multiple of these audits and discover that they all produce different results, making it even more difficult to resolve any flaws raised in your reports.
Unfortunately, there is no free tool that will provide you with a thorough analysis of how to improve your website.
What Is The Purpose Of An Audit?
Because things change in the search engines, you'll need an audit to ensure your code, content, and speed are up to pace during these changes and upgrades!
We've been working in the SEO industry for over 6 years, and we've witnessed remarkable changes in how search engines calculate search rankings. It used to be that all you had to do was add keywords to your title tags, content tags, and header tags, get a few back links, and voila! You were ranking in the search engines!
It's not like that anymore, and if you want to see great search engine rankings, you'll need fantastic content, site structure, technical SEO, and backlinks. All of these factors are important, as is using a white hat strategy to keep the search engines happy and the users pleased!
The following are some of the more recent additions to these factors:
- –The speed of the website
- –Technical SEO
- –Internal Linking is a term used to describe the process of connecting two or more
How many of these questions do you think you'll be able to answer correctly?
- What is the total number of backlinks you have?
- Is it possible that some of your backlinks are of poor quality?
- Do you have any links that aren't working?
- Is Schema in use at your company?
- Is your website taking too long to load?
- Is the structure of your URLs helping or hurting you?
- Do you have any Meta-related problems?
- Is your mobile version up to snuff?
- Is your Robots Txt file complete and accurate?
- Are your visitors abandoning your pages in a hurry?
These are only a few of the numerous elements required for good SEO optimization and to provide consumers with the finest online experience possible in order to keep them there for longer!
If you don't know the answers to these questions, you should seek assistance and guidance to get you started in the proper direction so that your users have the best experience possible and search engines adore crawling your site!
What Is Involved in a Good SEO Audit?
An in-depth SEO audit is a time-consuming procedure. Depending on the scale of your site, it can take anywhere from a few days to several weeks to complete. When we evaluate a website at Rankfasta we normally notice that delivering a final document will take about 2-3 weeks.
You may wonder why it has taken so long.
Because we are dedicated to identifying any difficulties and providing clear and straightforward guidance on how to improve your web presence. We manually examine your website and run many reports to extract a range of data, which we then analyze and enter into a well-organized spreadsheet!
Our hands-on approach and absorption in data from multiple sources ensures that you have the highest possibility of boosting your web business using only white hat methods!
Depending on your objectives, SEO audits may contain the following:
- 1) Technical — ensuring that your site is well-coded and performs quickly, as well as that robots.txt and.htaccess are appropriately used.
- 2) On-site – a thorough examination of all pages for optimal keyword placement in all relevant locations (H1-H6, title tags, content etc.)
- 3) Off-site – backlink and anchor text analysis, as well as authority and trust
- 4) Social media - track down recent references and visibility.
- 5) Local SEO - if you're a local business, we'll make sure your website is optimized for local searches and that you have the citations and other aspects required to get local listings.
In a spreadsheet, an average final report can have up to 20-30 tabs!
Is It Possible to Audit Your Own Website?
We appreciate that the expense of a professional-prepared in-depth audit can be expensive for some. There are a few options for doing your own audit that can have an influence on your organization - we've mentioned a few that offer free trials above – and then there are extra options with monthly subscription for more capabilities.
Below are three of the most frequent auditing tools we use at Rankfasta; we highly suggest any of them for your auditing needs, and we do receive compensation if you make a purchase through the links.
You can use the Ahrefs site audit tool to examine your website for 110+ common technical and on-page faults that can damage your search engine ranking. With such a broad sweep, you won't miss anything that could hurt your SERP ranking – empty tags, duplicate content, broken links, server issues, nofollow internal links, too large or broken files, and so on. You are not need to understand all of the 110+ topics. The dashboard provides commentary on each of them as well as suggestions for how to get things in order.
It's a cloud-based tool, like the rest of Ahrefs' toolbox, so you won't have to worry about installing anything. Simply enter your domain or URL, set a few parameters, and the crawling process will begin.
We utilize Ubersuggest for the majority of our SEO work, and it does provide a decent audit tool that can help you get a solid idea of what's going on with your site.
Ubersuggest is a monthly fee-based service that is prohibitively expensive for smaller websites and bloggers — it is primarily utilized by SEO agencies and large corporations. However, even if you only use it for a month, it will provide you with valuable information that will help you enhance your website.
Another wonderful choice is Website Auditor from SEO Powersuite, which I highly recommend for new users who may require something more economical. Website Auditor is a powerful website auditing program that you can download and install on your own computer.
This is just a small piece of what this technical seo and content audit program can offer, as shown in the screenshot below. It not only tells you about the problems with your website, such as broken links, crawl errors, schema issues, and more, but it also gives you advice on how to fix them.
The program for Website Auditor is purchased once, and then there is a nominal cost to keep the software up to date with the current algorithms. It's certainly one of the most cost-effective ways to do your own audits on the market.
What Are The Benefits Of Hiring A Professional For My Audit?
Websites are complicated — keep it simple! You are an expert in your subject; why not let the professionals do what they do best, which is optimizing your website for search engines?
No matter how many different do-it-yourself options you try, you will run into problems that you are unsure how to solve.
- Issues of canonical importance
- Content that is duplicated
- txt files and tags for robots
- Structure of internal links
...and a whole lot more!
This is why SEO services exist - they live and breathe websites and SEO, and they know how to not just give an excellent experience, but also how to address difficulties quickly.
Many firms conduct website audits before consulting with you and your team to assist you make the necessary improvements. This allows your team to gain a better understanding of how to manage the website while also lowering expenditures.
Other companies handle everything, from website audits to on-site changes. If you're serious about upgrading your website, we believe this is the finest solution. It's an investment, but one that should pay off if done correctly.
What Can a Good Web Audit Do For You?
A well-done website SEO audit will provide a great beginning point for improving a company's online exposure. It will include all of the existing difficulties that are preventing the website from performing as well as it should, as well as a comprehensive analysis of what the business owner can do to improve the areas that are lacking!
Once a customer implements the recommendations, they should notice an improvement in their online business; however, it may take many months to see the full impact of these improvements!
The following is the ultimate goal of any good audit:
- Increased organic traffic that is specifically targeted
- Conversion rates have improved.
- Increased revenue
Rankfasta offers website auditing services.
Our website audits are one of our most popular and favorite services, so if you're looking for a partner, we can surely assist! An example of a Google Sheet that we send to our clients is shown below, so you can see what you'll get at the end of the auditing process!
We use a combination of software reports and manual review to complete each analysis, after which we compile and analyze all of the data in a spreadsheet.
The spreadsheet will contain a detailed list of all the aspects of your website that need to be improved, as well as those that are working well. On the spreadsheet, you'll discover the following items:
- Suggested Web SEO Strategies – this will provide you a high-level summary of the main issues we discovered and how to fix them using solely white hat tactics.
- Overview - shows all major components of your website, along with a grade and the importance of that item for SEO purposes, so you know where to start with your modifications. We break it down into simple steps that are graded by importance so you can easily increase your rating.
- Backlinks - a list of websites that connect to you and whether or not your profile is good.
- External Links — a list of websites to which you are linking out, as well as their status (not found, broken, etc.).
- Internal links are any links within your website that connect pages, posts, and other content.
- H1-H6 — a list of all your website's header tags and how effectively they're optimized.
- ....and a slew of other tabs chock-full of useful information to assist you in improving your website.
What Does A Website Audit Cost?
The cost of an audit varies depending on the size of the website, the sorts of audits you want performed, and the project's objectives. Those with great encounters have charged anything from several hundred dollars to upwards of $6K.
Prices at Rankfasta range from $500 (small blogs) to $1,000 (large blogs) (mid-sized B-toB websites). The time it takes for your findings to arrive is usually between two and three weeks.